Terms and Conditions
What TheJay does, what it costs, who your music belongs to, and what happens when something goes wrong.
If you accepted version 2.0 when you created your account, it applies to you. For every other account it applies only from a date we announce by email at least 30 days in advance; until then version 1.9 applies. Read version 1.9
The Dutch text is the binding version. This translation is here so it can be read; where the two differ, the Dutch text prevails.
1. Who the other party is
- Provider
- GoingDutch B.V.
- Trading as
- TheJay
- Legal form
- private limited company (B.V.)
- Chamber of Commerce (KvK)
- 99940329
- VAT number
- NL869197101B01
- Address
- Generaal Winkelmanstraat 127, 3769 EC Soesterberg, The Netherlands
- luc@going-dutch.com
TheJay is a platform operated by GoingDutch B.V., registered with the Dutch Chamber of Commerce under number 99940329. When these terms say we or us, they mean that company, and it is the party you enter into this agreement with when you create an account or use TheJay. TheJay is the name of the product, not a separate company.
2. What TheJay is today
TheJay is one network with four kinds of workspace on it, and they meet on the same booking, the same release and the same demo.
- For an artist — your music, releases, demos, promotion, network and bookings in one place. All of it works if you are the only person using it.
- For a booking agency — your roster, the artists who apply to you, your bookings and offers, the links your promoters use, and what each booking earned.
- For a label — your demo portal and A&R inbox, the artists you sign, the release projects you run and the campaign around each of them.
- For an organiser — a festival, a club night, a promoter, or a venue that operates a room: the events, the lineup and timetable, the venues, the riders and advances, and every artist's booking on one screen, whether or not they use TheJay.
Where an agency represents an artist who also uses TheJay, the two work on the same booking rather than on two copies of it. The artist decides what the agency may reach, permission by permission, and can end it at any time. Some things are never reachable by any permission at all: an artist's demos, unreleased tracks, outreach, content plan, captions, social accounts and contacts.
What does not exist yet, and what you should not count on. There is no marketplace where any of these parties find each other — an agency does not discover artists here, and an artist does not discover agencies here. A venue is not a separate product: it is an organiser that operates a room. A promoter needs no account and is sent a link. The page you came from says the same, and it is repeated here because an expectation the terms do not contradict becomes a claim later. You are buying what exists today.
For professional use, and from 18. TheJay is meant for your work in music — as an artist, an agency, a label or an organiser. You must be at least 18 years old to create an account and to use TheJay. The website and the TheJay apps for iPhone and Android are the same service, and these terms apply to all of them.
3. What it costs
What you pay, and when. The plans and their prices are on the pricing page and below. You pay only for a paid plan, an add-on or AI credit that you choose yourself, at the price and with the VAT shown to you before you confirm, and only once you complete the payment at checkout. Where TheJay does not offer you a checkout, nothing can be bought and nothing is charged. Nothing is ever charged to you without that step.
Most of TheJay is free, permanently. Your artist profile, press kit and public booking page; your smart links; your whole catalogue; your bookings, calendar, contracts, riders and the links you send promoters; your events and everyone on their lineup, including artists who do not use TheJay; working with an agency or a label; receiving demos; your contacts and messages; planning your content; and inviting anybody to anything. None of that is a trial and none of it stops when you stop paying.
Pro costs €19,99 per workspace per month, or €199 per workspace per year, excluding VAT. It adds automatic publishing to your social accounts at the scheduled time, a larger outbound allowance, 50 GB of storage instead of 10 GB, three names in the workspace instead of two, and room for five people instead of three. The workspace is the unit: a person with two artist names pays once. A fourth name is a label or an agency, and that is Studio.
Founding members. TheJay may invite a limited number of people to become founding members. A founding member who accepts the invitation has Pro on a workspace of their own for €0,83 per month excluding VAT — €1 per month including 21% Dutch VAT — paid monthly, on these founding terms (version 1):
- The price lasts for as long as the membership does. A failed payment, a cancellation or a time without a paid plan does not end the membership: when the member takes Pro again, the founding price applies again.
- The membership ends only when the member closes their account, or when TheJay ends it for a serious reason — misuse, fraud or a material breach of these terms — that it gives the member in writing.
- It is personal and belongs to one workspace the member owns. It cannot be transferred to another person or put on an organisation; TheJay may move it to another workspace the member owns.
- It covers Pro and nothing else. AI, extra storage, extra people or names, and Studio are charged at the prices in this section, as for everyone.
- Nothing is charged before TheJay takes payments, and then only through a checkout the member completes. A change to these terms under §13 does not raise a founding member's price.
Studio costs €79 per organisation per month, or €790 per organisation per year, excluding VAT, and it is one plan for an agency, a label or an event company. It includes five people; each person after that is €12 per month. It adds an unlimited roster, unlimited releases, unlimited events on one board, the financial overview across all of them, and publishing on every name the organisation operates. The organisation — not the brand — is the unit, so however many artist names, imprints or event brands you operate, it is one subscription.
A new organisation gets thirty days of Studio, at no charge and with no card. When it ends nothing is deleted and nothing is removed: the workspace continues on the free plan, everything you have made stays readable and editable, and what is refused is only the next thing over a free limit.
There is no commission on your bookings. TheJay charges no percentage of any booking, fee, release or transaction on any published plan, and recording a booking you were paid for directly is free, on every plan, for ever.
Being paid through TheJay. A payment link on a booking is free on every plan, and TheJay deducts no fee from money that moves through one. A booking recorded as paid directly carries no fee either.
The one exception, and it only applies if you signed it. Some organisations trade with us under a separate written agreement instead of a subscription, under which TheJay charges a percentage of a booking that is confirmed in TheJay, with a minimum and a maximum per booking. Those terms are agreed with you in writing before they apply, the percentage that applies to a booking is fixed when that booking is confirmed, a later change to the agreement does not reach a booking already confirmed, and a booking that is cancelled or lost is not charged. If you have not signed such an agreement, none of this applies to you and you are charged no percentage of anything.
Your first name in your account is free. The current price, and the VAT that applies to you, are shown in your account before you confirm. The pricing page carries the full list.
AI is an optional add-on, not part of any plan. It costs €9,99 per workspace per month, excluding VAT, on any plan, and covers every name in the workspace: captions written from your own release, gig and voice, rewrites, content ideas, spoken notes turned into text, and reading an uploaded contract for its parties, fee, dates and obligations.
The add-on includes €5 of AI usage each month. The €9,99 is not €9,99 of usage: part of it pays for the AI features themselves and €5 of it is included consumption. What is left of the included €5 is shown in your account at all times, and it resets at the start of each billing month — unused included usage does not carry over. If you use it up, AI stops and says so. You can then buy AI credit, which does not expire, and credit you have bought keeps AI working even if you cancel the add-on.
Nothing is ever charged to you afterwards. There is no mechanism by which AI usage becomes a line on a later invoice. Automatic top-ups are off unless you switch them on, and switching them on requires you to set a monthly ceiling — there is no unlimited option. Without the add-on you have €0,25 of AI usage a month, spendable on captions, and TheJay's own non-AI text writer, which always works.
Extra storage is an optional add-on on Pro and Studio, for the whole workspace: 100 GB more for €2,99 per month, 500 GB more for €9,99 per month, or 1 TB more for €19,99 per month, excluding VAT. You can stop it at any time, and it runs to the end of the period you paid for. Nothing you keep is ever deleted for being over your storage allowance — not when a plan ends, an add-on stops or a payment fails. Everything stays readable and downloadable, and only new uploads wait until there is room again.
4. Payment and cancellation
Payment for Pro, Studio, the add-ons and AI credit runs through Mollie, at checkout. A plan or an add-on is paid monthly or yearly in advance, until you cancel. You can cancel at any time, with no notice period and no penalty; your paid period runs out and does not renew.
Agency booking fees are not charged in advance. They are gathered per month into a statement of the bookings that were confirmed in that month, and the amount billed is fixed on the statement when it is issued — a booking edited afterwards produces a correction on a later statement rather than a change to one already sent.
After cancellation your data stays as long as your account exists, and your public pages keep working — your EPK, your smart links, your demo links and the booking links you have given promoters. A link you left with thirty people does not die because you stopped paying. What stops is what Pro adds: TheJay no longer publishes to your social accounts, the larger outbound and storage allowances drop back to the free ones — nothing you stored is deleted, only new uploads wait.
Closing your account. You can close your account yourself at any time, under Your account → Your data, on the website or in the app. Your data is erased seven days later, as the privacy statement describes; until then a password reset undoes it. How it works, and what to do if you can no longer sign in: Delete your account. Closing your account ends this agreement.
5. Right of withdrawal for consumers
If you buy as a consumer you have 14 days to withdraw from the contract, without giving a reason. Email luc@going-dutch.com and we refund within 14 days. If you ask us to start straight away, on withdrawal you pay only pro rata for what you used.
6. Your music and your material stay yours
This is a music product, so this section is not boilerplate.
- All rights in your music, masters, artwork, photos and writing remain entirely yours or with whoever already held them. We acquire no ownership, no co-ownership, no share of exploitation, no publishing right and no option on anything.
- You grant us only the limited, revocable right to store, display and transmit your material as far as needed to deliver the service to you — playing a demo on the link you share, showing artwork on your EPK, publishing a post you scheduled. That right ends when you delete the material or cancel your account.
- We do not train AI models on your music, your writing or your network, and we give them to nobody else to do so.
- We do not use your name, music or logo as a reference or in marketing without your separate prior consent.
You do warrant that you hold the rights to what you upload. Do not upload someone else's material without permission; on a well-founded notice from a rights holder we may make material inaccessible, and we will tell you with the reason.
7. Demo links, smart links and your network
A demo link shows you whether someone listened, whether they reached halfway and whether they finished. That is a feature measuring another person's behaviour, so two things apply to you:
- Tell the recipient you can see it. One sentence in your message is enough. You are the controller here — see the Data Processing Agreement.
- What you record about people must be defensible. The note fields are free; the law is not.
This does not apply to smart links: those count visits and clicks without a cookie, without an IP address, and without recognising anyone.
8. Publishing to social platforms
Where you can connect an account, TheJay posts on your instruction. In doing so:
- that platform's own terms also apply, and they are not ours;
- by connecting a YouTube channel you agree to be bound by the YouTube Terms of Service. TheJay uses the YouTube API Services for it; what Google does with your data is in the Google Privacy Policy;
- a post can be refused by the platform, for reasons we neither see nor can remedy;
- a connection can stop working because the platform changes something or you revoke access. That is not a failure on our side.
What TheJay reads and keeps of each platform, and how to disconnect and have that data deleted, is in the privacy statement.
A platform can be connected only once it has approved TheJay. Instagram, Facebook, YouTube and TikTok each review TheJay separately. Until a platform has, you cannot connect it and TheJay posts nothing there; under Integrations you see which you can connect. Planning and writing always work. So do not buy TheJay for a platform you cannot connect there yet.
9. Files and limits
Uploads are currently kept in the database, with a limit of 12 MB per file. That is enough for artwork, an MP3 and short video, and too little for a WAV master. If we raise it, that is an improvement and not a change to these terms.
We may set reasonable limits on storage and use. If you hit one, email us — we would rather solve it than throttle you.
10. Availability
There is no SLA and no guaranteed availability. This is young software from a small team. Maintenance, outages and bugs happen. Do not plan a release moment that depends on TheJay running without a fallback.
If a feature you depend on disappears, we say so at least 30 days in advance.
11. What you may not do
- upload material you do not hold the rights to;
- use the service for spam or unsolicited bulk messaging;
- record data about people for which you have no legal basis;
- circumvent security or overload the service;
- resell access or offer TheJay as your own service;
- post, send or upload anything illegal, or anything hateful, harassing, threatening, violent or sexually explicit, or anything that exploits or endangers a minor;
- abuse, threaten, harass or deceive other people, or pretend to be someone else.
Zero tolerance. There is no place on TheJay for objectionable or illegal content, or for abusive behaviour. We remove such content, and we suspend or close the account responsible for it.
Reporting and blocking. In TheJay — on the website and in the app — you can report content, and you can block someone from a message, a conversation, their profile or a project. When you block someone for yourself, their conversations leave your Inbox, what they say in a conversation you share is no longer shown to you, their messages, requests and invitations no longer notify you, and they no longer appear in your Explore; the workspace you work in still deals with them. An administrator of a workspace can also block someone for the whole workspace: they can then no longer send it messages, requests or invitations, ask to connect with it, or write in a conversation they share with it, and a connection between the two ends, and the administrator who blocked stops seeing them as with a block for themselves. The person you block is not told, what was already said stays where it is, and you can undo a block under Blocked people. A block also tells us, with what you were looking at when you pressed it, so that we can look at it too. Every report reaches us, and we act on it within 24 hours: content that breaks these terms is removed, and the account responsible is suspended or closed. Anyone, with or without an account, can also report content they believe is illegal by email to luc@going-dutch.com, our point of contact under the EU Digital Services Act: say where the content is and why you believe it is illegal. We confirm that we received it, decide with care, and tell you and the person concerned what we decided and why.
Words that have no place here. TheJay holds back slurs, sexual abuse and threats, in English and in Dutch. A message with such a word arrives folded — you choose whether to read it — and reaches us as a report; a page other people read cannot be saved with one.
On a serious or repeated breach we may suspend or close access. We will say so with the reason, and beforehand where possible.
12. Liability
For consumers, statutory rules apply; nothing here limits your statutory rights. Further:
- Our liability is limited to what you paid in the twelve months before the event, with a minimum of €250.
- That limit does not apply in cases of intent or deliberate recklessness on our part, for death or personal injury, or where the law forbids a limitation.
- We are not liable for missed opportunities — a booking that fell through, a demo that went unheard, a post that did not go out — to the extent the law permits.
- We are not liable for what a connected platform does or fails to do.
Backups. Our backups exist to recover from a failure on our side, not to retrieve your deleted file. Keep your masters somewhere else as well. You should be doing that anyway, and here it is not optional advice.
13. Changes to these terms
We email substantive changes at least 30 days in advance. If you disagree, you may cancel free of charge before the effective date. The top of this page says which version applies to you and from when; the previous version stays readable for as long as it applies to anyone.
14. Complaints, governing law and disputes
Email luc@going-dutch.com first; we respond within two business days. This agreement is governed by Dutch law and disputes go to the competent court in the Netherlands. If you are a consumer you keep the right to bring proceedings where you live.
The Dutch text is binding. This English translation exists for understanding; where they differ, the Dutch prevails.